Kenobismo was a social media project focused on Star Wars facts, lore, and news.
It started as a single Instagram account. Initially, I also planned to post Marvel content, but only made three posts about it before dropping that idea. The growth strategy was simple: mass-follow similar fan accounts hoping they'd follow back. It worked — Kenobismo gained thousands of followers this way.
Eventually, I took a break that was meant to be short but ended up lasting over a year. When I returned, I went all in — I began posting short videos with trivia not just on Instagram, but also on TikTok and YouTube.
TikTok quickly overtook Instagram, and I managed to monetize. After two months, I had earned about €60–70. But then came the shadowban: my videos went from pulling 10k–50k views to barely crossing 1,000 — if at all.
Frustrated, I created new accounts to post general movie trivia. I uploaded over 100 videos, but results were mediocre. I returned to Kenobismo and began mixing Star Wars and general movie content for a while.
Kenobismo finally ended when I considered making long-form YouTube videos and realized two things: I had overestimated my knowledge of cinema, and I absolutely hated recording myself — I needed dozens of takes to film just a few seconds.